The Story Behind LeadFlow.tech

After 17+ years of building and scaling businesses, I discovered a fundamental truth: the companies winning in B2B sales aren't just better at managing contacts—they're better at understanding relationships and business context. This insight became the foundation for LeadFlow.tech.

Having founded and scaled Samaras Food Company to 300+ products serving global clients, built My Greek Cousin into an international Mediterranean products brand, and led enterprise sales at AI startup Measurly working directly with CEOs and CTOs, I've experienced firsthand the challenges of managing complex B2B relationships.

LeadFlow.tech represents the evolution of traditional CRM—moving beyond simple contact management to true relationship intelligence. We're building a platform that helps businesses understand not just who their contacts are, but how to engage them meaningfully based on business context and relationship depth.

My expertise in lead intelligence comes from real-world experience as both an exhibitor and visitor at major international trade shows. Through Samaras Food Company, I've participated in prestigious exhibitions including Anuga 2023 (the world's leading food trade fair), Food Expo 2023, Artoza 2023 and Beyond Expo 2025. These experiences taught me the critical importance of strategic follow-up, relationship building, and converting expo connections into lasting business partnerships.

At these exhibitions, I've distributed over 3000 samples, engaged with thousands of professionals, and witnessed firsthand how the right follow-up strategy can transform a brief expo encounter into a multi-year business relationship. This hands-on experience in lead generation, stakeholder mapping, and relationship nurturing at scale directly informs LeadFlow's approach to B2B relationship intelligence.